Exploring Gambling's Evolution: The Rising Significance of Artificial Intelligence
Heads up! A fresh take on the growing significance of machine learning in iGaming, as shared by EvenBet Gaming CEO Dmitry Starostenkov in their latest podcast episode 🎧
machine learning is becoming indispensable in crafting a safer and more engaging gaming experience for iGaming users, Starostenkov points out.
Delving into the rising tide of AI in iGaming and its potential to decipher customer behavior and amp up the overall player joy — particularly when it comes to implementing safer gambling practices, Starostenkov said:
Industry guru Kate Chambers joined the discussion, touching upon the priceless significance of deep analytical insights in shaping the industry's future direction. She underlined the importance of employing AI not only for regulatory compliance but also for uncovering new opportunities aligned with ethical commitments.
The dialogue revolved around the insights obtained from EvenBet's recent E-Book — Core iGaming Trends and Challenges in 2023 — which echoes in-depth conversations with industry pioneers.
EvenBet Gaming plans to expand upon this revolutionary E-book this year, delving deeper into research on marketing channels and social media's role within the industry, as well as HR aspects that are gaining prominence.
Chambers concurred, stating: "Conducting this type of research consistently is crucial in our industry."
It's worth noting that machine learning serves several important purposes in the iGaming sector, including:
- Personalization: Machine learning aids in designing personalized gaming experiences by analyzing users' behavior and preferences, leading to enhanced engagement.
- Fraud Detection: Machine learning algorithms are adept at snuffing out fraudulent activities, fortifying the security of online gaming platforms.
- Operational Efficiency: By handling routine tasks, machine learning enhances operational efficiency, reducing costs and boosting the effectiveness of iGaming sites.
- Data Analysis: Machine learning analyzes mountains of player data, unearthing insights that help operators fine-tune their services to cater to player demands.
Technology and artificial intelligence are key forces driving safer gambling in the casino-and-gambling industry, as highlighted by EvenBet Gaming CEO Dmitry Starostenkov. To stay ahead of the curve, EvenBet Gaming plans to expand their tech team and utilize AI to combat fraud, introduce interactive features, and ensure a secure environment for players. In their efforts to shape the industry's future, Starostenkov and industry guru Kate Chambers emphasize the importance of AI not only for regulatory compliance but also for ethical commitments, such as uncovering new opportunities and understanding marketing channels and HR aspects.
