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Caesars Entertainment Introduces Unique American Roulette in Their Digital Casino Game Collection

Empire CreativeTM's newly launched game makes its debut in New Jersey, marking Caesars' third proprietary release of the year. This adds to the expansion of Caesars' collection of exclusive online table games, part of their Signature series.

Caesars Entertainment Introduces Exclusive American Roulette Game in Their Digital Casino Portfolio
Caesars Entertainment Introduces Exclusive American Roulette Game in Their Digital Casino Portfolio

Caesars Entertainment Introduces Unique American Roulette in Their Digital Casino Game Collection

Caesars Entertainment Launches New Online Casino Game: Signature American Roulette

Caesars Entertainment, Inc. (NASDAQ: CZR) has entered the digital realm with its latest offering, Signature American Roulette. This innovative online casino game is a digital adaptation of the classic American roulette game, designed to enhance the player experience with extensive customization and mobile optimization [1][2][3][4][5].

Developed in-house by Caesars' digital content team, Empire Creative (also known as Empire Technological Group), Signature American Roulette is part of Caesars' strategic push to build proprietary branded content for its online platforms. It's the third fully in-house developed proprietary title by Caesars, following the launches of Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative [2][3][5].

The game features the traditional American roulette layout with a 38-pocket wheel (numbers 1-36, single zero, and double zero) but adds innovative options such as player-selectable wheel spin direction and speed, the ability to play in both portrait and landscape mobile modes, and a “Favorite Bets” system that lets players save their preferred betting strategies. Additionally, it includes picture-in-picture playback to highlight wins, aiming to bring energy akin to a physical casino floor to players’ digital devices [1][2][3][4][5].

Key features include:

  • Traditional American roulette wheel with 38 pockets (1-36, 0, 00).
  • Customizable wheel spin speed and spin direction.
  • Playable in portrait and landscape modes, optimized for mobile devices.
  • Favorite Bets system for quick access to saved bet configurations.
  • Picture-in-picture display to showcase winning moments.
  • Seamless integration across Caesars online casinos, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino apps [1][2][3][4][5].

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, stated that the game complements Caesars' suite of Caesars-branded table games. Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital, emphasized that the game is designed to boost engagement with player-selectable wheel spin direction and speed, an intuitive favorite bets system, and features like portrait or landscape modes and picture-in-picture win evaluations [1][2].

Each platform integrates Caesars Rewards, the Company's industry-leading loyalty program, allowing players in the United States to earn Caesars Rewards Credits redeemable for unforgettable experiences at more than 50 world-class Caesars Rewards destinations across North America.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry's first Responsible Gaming program, Project 21. Just a few months later, the Company was awarded the National Council on Problem Gambling's award for Corporate Social Responsibility. In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada [1][2].

Signature American Roulette is available for download on iOS or Android devices, or can be accessed on desktop, on the Caesars Palace Online Casino, Horseshoe Online Casino, or Caesars Sportsbook & Casino apps in New Jersey. In addition to New Jersey, the game is also available on these platforms in Pennsylvania, Michigan, Ontario, and West Virginia.

[1] Caesars Entertainment, Inc. (2023). Press Release: Caesars Entertainment Launches Signature American Roulette. [2] Empire Creative (2023). Signature American Roulette. [3] Caesars Entertainment, Inc. (2023). About Caesars Rewards. [4] Responsible Gambling Council (2024). RG Check Accreditation. [5] Caesars Entertainment, Inc. (2023). Caesars Palace Online Casino.

  1. Caesars Entertainment's new online casino game, Signature American Roulette, brings a digital version of the classic American roulette to players, featuring customization, mobile optimization, and innovative options, similar to the casino culture in Las Vegas.
  2. Caesars Entertainment, known for its responsible gaming practices, has made Signature American Roulette available across multiple online platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino apps, where players can earn rewards for their gameplay.
  3. With its seamless integration with Caesars Rewards, Signature American Roulette joins Caesars' suite of Caesars-branded table games, offering an immersive casino-and-gambling experience, emulating the energy of a physical casino floor, through features like player-selectable wheel spin direction and speed, and Picture-in-Picture win evaluations.
  4. Signature American Roulette, along with earlier releases like Caesars Palace Signature Multihand Blackjack Surrender and Signature Blackjack Surrender, are part of Caesars' strategy to build proprietary branded content for its online platforms, further expanding its reach in the casino-games world.

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